Picture used for poster.

After a lot of thought and consideration, we decided to use the photo below as it was the most arresting. We liked the way in which they all look so serious and the run-down mise-en-scene makes the characters look even more sinister, conforming to the typical gangster conventions and stereotype. However, we will be editing it to get the best out of the picture and I will upload a new blog on the process of it.

I am hoping that the spectator will notice that one of the characters is not wearing a tie so it would create an enigmatic feel. I want to achieve the spectator's curiosity so it would make them want to find out more as to why he is different from all the rest, even the leader. 

We used the gaze theory and chose to use the direct address. This is where 'the gaze of a person (animal or object) shown in the text looking out of the frame as if at the person watching the film or reading the magazine'. This would immediately achieve direct contact with the spectator and the characters, making the spectator feel as if the poster is targeting/made just for him/her (although it is not true, it usually works). With the gaze theory that I looked back to, I noticed that we had to target the female audience somehow as the Crime & Gangster genre lends itself to the male audience, making outr target audience limited. This is why we chose to use a neutral shot where all of them are wearing neat suits looking serious and (maybe) handsome. This is to grab the female spectators' attention so our target audience will slightly expand.

Although the run-down location in the background conforms to a gangster's typical secret meeting place. We decided as a group to try out new backgrounds with photoshop and choose the best one. Again, I will be uploading and going through the process on another blog with detail.